Auctiva Goes from Free To Fee in a Big way
Auctiva, one of the most successful eBay service providers, will begin charging fees to sellers in July, four years after it had gone to a free model. The move will affect the profit margins of eBay sellers who currently don't pay for Auctiva's listing tools. In a letter to customers, Auctiva CEO Jeff Schlicht wrote, "We did not come to this decision lightly. This adjustment was difficult for us to imagine after four years of being a completely free service. We strive to provide you with the best service for your hard-earned dollars. The e-Commerce landscape is constantly evolving, and it has always been our promise to you to provide a full e-Commerce solution that will meet your needs today, tomorrow and in the future. As a result, we will have to begin charging for some of our services. " One factor that likely played a role in his decision was eBay's changes to its affiliate program.
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